A whole lot, apparently...! Any entreprise (except Zellers at this point - apparently! They who dropped their Zeddy like yesterday's old sack of rotten potatoes...! But I am digressing already...) any business worth its salt usually KNOWS the value of a mascot; the instant contact it can trigger with its customer-base, initiating a friendly and immediate familiar rapport that could NEVER BE otherwise... almost! (Okay, it could be, but it would take a hell of a lot of time and, quite frankly, time is money that is not being made while it is spent doing that - are you following me here...?!? Yes - I was digressing - again! Let's just MOVE ON...!) Yes indeed, most retail chains have their mascots and they have THEM - by the balls! One false move from the mascot and the whole chain COLLAPSES! For nothing is as bad, in terms of bad publicity, than a misbehaving mascot that represents your entire entreprise, believe you me! That is why only the utmost professionals, the most r...